Business Policy: An Analytical Introduction

by LUFFMAN (Author)

• Used

  Hardcover
  1987

  $22.57

  This text provides an introduction to modern business policy. Recognizing that business policy is ultimately highly practical in nature, and that many (particularly undergraduate) students find the subject difficult due to its integrative approach requiring application of interdisciplinary business skills, the authors focus on developing analytical skills and understanding. After an introduction to strategy objectives and the strategy process, Part 2 covers stategic analysis, including environmental and internal appraisal, and financial analysis. Part 3 then discusses strategy formulation, including entry and recovery strategies, and strategic choice. Part 4 considers the crucial issue of strategy implementation, and the book finishes with a fully developed and analyzed case study of Hanson Trust.

• Used

  Paperback
  1991

  $4.70

  Business policy is to business what strategy is to the military. If the wrong strategy is chosen in warfare the battle, and ultimately the war, may be lost. The history of the last two decades indicates that business is no different. The period is littered with the remains of once great companies: in all cases they failed in one way or another to adopt an appropriate strategy or to meet the needs of the ever-changing environments in which they operated. This fully revised and updated second edition of Business Policy provides an introduction for both undergraduate and postgraduate courses in business policy and coporate strategy. Its practical approach makes it also useful for executive and post experience courses in business schools and companies. Key concepts in strategic objectives, processes, analysis and implementation are covered with major sections examining: values and culture; missions and objectives; financial appraisal; strategies for multinationals; entry and exit, strategies; collapse and turnaround; and designing strategies for the future. The book is accompanied by a second edition of Cases in Business Policy .