Cases in Business Policy

by B Kenny (Author)

• Used

  Hardcover
  1987

  $4.37

  This case book provides an extensive set of carefully developed cases in business policy/corporate strategy. The cases have all been carefully researched and developed to illustrate the full range of issues which may be confronted, and are of recent origin to be of maximum interest and usefulness.

• Used

  Paperback
  1992

  $11.28

  The second edition of this successful casebook provides an extensive set of carefully developed, topical and up-to-date cases in business policy and corporate strategy. It is suitable for all courses where the case method of teaching is used and it illustrates the full range of issues which students should confront. The new cases for this edition cover key areas including multinationals and the public sector. The topics include:. * Business policy framework. * Strategic analysis and direction. * Business growth and decline. * Strategy implementation. The casebook is designed to complement the widely used Business Policy text by the same authors, also fully revised and in its second edition, but is of equal use alongside other strategy texts. The text and casebook have been designed as a clear practical introduction to business policy and have established themselves as essential teaching materials for students and on executive courses.