The Small Business Handbook

by Wilson (Author)

• Used

  Paperback
  1986

  $36.79

  This practical guide to good practice in starting up and running a small business should be on the bookshelves of anyone with an interest in small business - whether owner, employee, consultant, financier, teacher or student. The authors - all experts with extensive experience in their particular subject areas - cover the complete range of issues associated with starting up and running a small business: Is small business for you? Should you go it alone, or collaborate? Preparing the business proposal. Is there a market, and is the product feasible? Successfully developing, pricing and marketing the product or service. Legal and tax considerations. Employment and management problems. Growth, and use of external advisors and support. Each topic is covered concisely, within an overall framework which is logically structured so that the book can be used as a reference as problems occur. In an area all too frequently left to chance and intuition, this book brings sophisticated yet practical and proven advice - it is truly a bible for small business.