by REEKIE (Author)
This textbook for business students examine major management issues. A feature of the book is its integration of introductory financial analysis with microeconomic theory. The authors have also made a special effort to discuss the role of the individual firm within a broad context. Hence, there are extensive sections on financial markets, distribution channels, industrial relations and government policies towards industry.
Format: Paperback
Pages: 368
Publisher: Wiley–Blackwell
Published: 23 Jun 1983
ISBN 10: 0631131167
ISBN 13: 9780631131168