YouTube: An Insider's Guide to Climbing the Charts

by Alan Lastufka (Author), Michael W. Dean (Author)

New
Paperback
2008
$25.79

Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about - especially Alan Lastufka, a.k.a. 'fallofautumndistro', whose videos get millions of views. He and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it.This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about: storytelling and directing; shooting, editing, and rendering; creating your very own channel; broadcasting user-generated content; re-broadcasting commercial content; cultivating a devoted audience; fitting into the YouTube community; becoming a success story; and, more. Join Alan Lastufka, a YouTube star - with over 10,000 subscribers - who makes part of his living from YouTube, and Michael W. Dean, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, and they put everything in context, with interviews of other YouTube rock stars. These guys understand viral marketing, and they know what it takes to get your work on everyone's YouTube radar.

Synopsis

Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about - especially Alan Lastufka, a.k.a. 'fallofautumndistro', whose videos get millions of views. He and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it.This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about: storytelling and directing; shooting, editing, and rendering; creating your very own channel; broadcasting user-generated content; re-broadcasting commercial content; cultivating a devoted audience; fitting into the YouTube community; becoming a success story; and, more. Join Alan Lastufka, a YouTube star - with over 10,000 subscribers - who makes part of his living from YouTube, and Michael W. Dean, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, and they put everything in context, with interviews of other YouTube rock stars. These guys understand viral marketing, and they know what it takes to get your work on everyone's YouTube radar.

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More Information

Format: Paperback
Pages: 304
Edition: 1
Publisher: O'Reilly Media
Published: 21 Nov 2008
ISBN 10: 0596521146
ISBN 13: 9780596521141

Author Bio

Alan Lastufka a.k.a. fallofautumndistro (YouTube user name), is one of the Top 100 Most Subscribed Comedians on YouTube. His YouTube videos have had more than two million total views. One of his early short films received multiple airings on the Independent Film Channel. On YouTube, Lastufka is widely praised for his collaboration videos. One of the most popular is the iPwn iPhone parody commercial, starring MadTV cast member LisaNova (as well as some narration at the end that was engineered and produced by Michael Dean). CNN and YouTube held presidential debates on national television comprised solely of questions submitted by YouTubers via video. On July 23, 2007 U.S. Senator Christopher J. Dodd (D-Connecticut) made a YouTube video response answering a question on the subject of Net Neutrality submitted by Alan Lastufka. Lastufka has contributed articles to numerous international magazines and zines, while co-running a popular independent publishing project in Chicago, IL.: fallofautumn Alan is currently a teacher and skills coach for a non-profit social services agency.Michael is Hebrew for Who is like God? Dean, from the Latin decanus, means one who rules over ten. An anagram for Michael Dean is Deal Machine, and that truly fits. Dean never sits on his laurels, and he's constantly touching the world in special places. Michael Wareham Dean runs the well-known pop-culture blog, Stink Fight. Michael is the author of the books $30 Film School, $30 Music School, $30 Writing School, Starving in the Company of Beautiful Women, The Simple Pleasures of a Complex Girl, and DIY NOW! Digital Audio. He directed the films D.I.Y. Or Die: How To Survive as an Independent Artist and Hubert Selby Jr: It'll Be Better Tomorrow. Michael played guitar in the band The Beef People. He sang and played bass in Baby Opaque and Bomb (Warner Brothers). Michael W. Dean has toured America and Europe lecturing at youth centers, colleges, and museums. He was a speaker at the 2007 Podcast and New Media Expo. Michael contributed to O'Reilly's Digital Video Hacks book, edited O'Reilly's DV Filmmaking: From Start to Finish by Ian Aronson, and wrote MAKE a Mailbox Movie in MAKE Volume 3. His books $30 Film School, $30 Music School, and $30 Writing School have sold over 45,000 copies. He's co-writing a book for O'Reilly called YouTube: An Insider's Guide to Climbing the Charts . He does a podcast called Radio Free Nestlandia. Michael sleeps in late, stays up late, and works at home as a writer and filmmaker. He lives in rural Southern California with his lovely, nifty wife Debra Jean Dean and their three cats, Charlie Squitten Jr, Peanut McFluffernutter, and Fuzzbucket McFluffernutter. Michael loves communicating out to the world, but says, A good day is one where my phone doesn't ring.