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Moral Molecule

Moral Molecule

by PaulZak (Author)

  • New

    Paperback 2012

    $13.80
Synopsis

Why are men less faithful than women? Why are some people altruists and others cold-hearted bastards? Why do some businesses succeed while others collapse? In his entertaining and groundbreaking book, Paul Zak answers these essential questions about human nature and the way we live. Oxytocin, a hormone generally associated with childbirth, is present in all of us and can explain the underlying biology of decision making and behavioural trust. Oxytocin is what makes us empathetic, and is therefore the fundamental control mechanism that orchestrates morality. From his unusual 'vampire studies', which involve taking blood from wedding guests to see if the romantic ritual increases oxytocin (it does), to working with US Military troops to balance oxytocin with testosterone, this study takes us from corporate offices to Buddhist monasteries. In doing so Zak demonstrates how businesses and whole economies are affected by oxytocin, and his studies into an oxytocin based drug that could treat autism, anxiety and post-traumatic-stress disorder, show us its potential influence on society as a whole. Vampire Economics will leave you with new knowledge of human nature, and introduces oxytocin - a chemical that influences every aspect of our lives.

$13.80

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More Information

Format: Paperback
 Pages: 256
 Publisher: Bantam Press
Published: 24 May 2012
ISBN 10: 0593067509
ISBN 13: 9780593067505
Book Overview: The truth about the 'trust hormone' oxytocin : the chemical that drives our behaviour and makes us the kind of humans each of us are. Zak explains how it works and how we harness its effects to change everyday lives.

Media Reviews
Paul Zak tells the remarkable story of how he discovered and explored the biochemistry of sympathy, love and trust with the narrative skill of a novelist. Philosophy, economics and biology have rarely been so entertaining. Matt Ridley, author of Genome An ancient mammalian molecule prods us to bond with others. Paul Zak offers a most engaging account of this important discovery, bound to overthrow traditional thinking about human behavior, including economics and morality. Frans de Waal, author of The Age of Empathy Paul Zak's investigations into the best things in life are inspired, rigorous, and tremendous fun. We need more daring economists like him. Tyler Cowen, author of The Great Stagnation and the forthcoming An Economist Gets Lunch
Author Bio
Paul Zak is the founding Director of the Centre for Neuroeconomics Studies and Professor of Economics at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. Professor Zak is an expert in neuroeconomics, a field he helped create, and is a recognised expert in oxytocin.