Theories of Mass Communication

by Melvin L . De Fleur (Author), SandraBale-Rokeach (Author)

• Used

  Paperback
  1989

  $4.85

  This, the fifth edition of this text, deals with the relevance to mass communication of classical sociological and psychological theories. The first edition since 1982, it has been revised and rewritten in order to reflect current concerns. All of the data has been updated and there are new sections on important topical issues, such as differences in social characteristics among various categories of people.