Business Research Methods: A managerial approach

by A . J . Veal (Author), G . W . Ticehurst (Author)

• Used

  Paperback
  2000

  $3.25

  A brief introduction to business research methods designed for undergraduate and postgraduate subjects in that area. The book is written in an easy-to-read style and assumes the reader has no prior research or statistics knowledge. It provides a broad overview of a range of contemporary business research methods.