by Tony Rogers (Author)
The conference and exhibitions industry is a large and growing sector of the tourism industry. This is the first text of its kind to comprehensively analyse this area.
Written by an experienced practitioner in a friendly writing style with an easy-to-follow structure, this text is ideal for Advanced GNVQ, HND(C) and undergraduate students requiring a one-stop source covering the conference and exhibitions industry. Case studies are used to illustrate real industry practice and discussion questions are used to re-enforce key concepts.
Format: Paperback
Pages: 230
Edition: 1
Publisher: Longman
Published: 11 Jun 1998
ISBN 10: 0582319307
ISBN 13: 9780582319301