International Business Economics: A European Perspective

by Mark Cook (Editor), JudithPiggott (Editor)

• Used

  Paperback
  1998

  $3.31

  The second edition of this book continues to cater for the needs of the growing number of courses on European business. It has a strong business, rather than economic orientation, and describes the key features of the European business environment. Emphasis is placed very much upon business centred material with only minimal coverage of difficult economic concepts. The book covers international business in the context of Europe and European companies, as well as coverage of the broader global framework to give a balanced account of developments in international business.

• Used

  Paperback
  1993

  $3.31

  This is an introductory textbook on international economics designed to meet the needs of students on European business courses. It combines relevant elements of international economic theory with details of European institutions and illustrates how these apply to European business. It has a blend of theory and applications and includes numerous case studies of European industries. It has been specially written for new courses on European business and also includes suggestions for further reading, and revision questions. It is aimed at students taking courses on international economics as part of a European Business degree at first and second year level.