by Denis McQuail MA PhD DipPSA (Author), Sven Windahl (Author)
Presents the main existing models of the whole of parts of the mass communications process which have been developed during the last thirty years, providing brief descriptions of significant concepts and ideas in the study of mass communication, using graphic and verbal models.
Format: Paperback
Pages: 128
Publisher: Longman
Published: 15 Mar 1982
ISBN 10: 0582295726
ISBN 13: 9780582295728