Corporate Strategy for Hospitality

Corporate Strategy for Hospitality

by TimKnowles (Author)

Synopsis

Written for the both the student and manager, this book provides a fresh insight into the theory and practice of strategy formulation and implementation within the hospitality industry. It has a unique, single-author approach and incorporates up-to-date, industry case studies, drawn from international sources. Each chapter begins with a clear statement of objectives for the reader, and concludes with a summary and extensive list of further reading.

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More Information

Format: Paperback
Pages: 368
Edition: 1
Publisher: Longman
Published: 05 Dec 1995

ISBN 10: 0582281679
ISBN 13: 9780582281677