by C Robinson (Author), C Robinson (Author), J. Christopher Holloway (Author)
An introduction to the general theory of marketing and its applications in the various sectors of the travel and tourism industry. Each chapter provides a theoretical framework with examples taken from current practice and includes chapter objectives and assignments. All aspects of the marketing mix in relation to the tourism industry are covered including planning, research, communication, advertising, distribution and public relations.
Format: Paperback
Pages: 304
Edition: 3
Publisher: Longman
Published: 17 Jul 1995
ISBN 10: 0582277485
ISBN 13: 9780582277489