Markets and Myths: Forces for Change in the European Media

Markets and Myths: Forces for Change in the European Media

by Bernard (Departement Communication Universite D'A (Author), Carlo (University Of Urbino Italy) Sartori (Author), Knut (University Of Hamburg Germany) Hickethier (Author), Lorenzo (Universidad Autonoma Of Barcelona Spain) (Author), Tony Weymouth (Author)

Synopsis

Market and Myths: Forces for Change in the European Media is the first introductory text to provide a detailed analysis of the European Media in five major Western European countries within the context of a theoretical framework. All forms of the mass media are covered and the impact of media policy on the political, social and cultural life of the countries concerned - Britain, France, Germany, Italy and Spain. Issues such as the continuing role of public service broadcasting and the extent to which a process of Europeanisation has occurred within the Media are examined in a clear accessible style which will make this book essential reading for all those with an interest in the European Media.

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More Information

Format: Paperback
Pages: 278
Edition: 1
Publisher: Routledge
Published: 09 May 1996

ISBN 10: 0582275652
ISBN 13: 9780582275652

Media Reviews
'Nobody in a Europe-wide pr job should be without this book.' The Institute Of Public Relations Journal