by IraJ.Haimowitz (Author)
Offers a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. This book is suitable for readers working in pharmaceutical marketing or sales and who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization.
Format: Hardcover
Pages: 262
Publisher: Gower
Published: 01 Mar 2011
ISBN 10: 0566092174
ISBN 13: 9780566092176