Market Orientation (Food and Agricultural Marketing)

by Adam Lindgreen (Author), Martin Hingley (Author), PaulCustance (Author), David Harness (Author)

• New

  Hardcover
  2010

  $163.20

  Marketing orientation is both the key objective of most food producers and their biggest challenge. This collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines.