Corporate Reputation (Psychological and Behavioural Aspects of Risk)

by Cary L . Cooper (Author), Graeme Martin (Author), RonaldJ.Burke (Author)

• New

  Hardcover
  2011

  $163.32

  Covers such topics as: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats.