Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

by David Wesley (Author), Gloria Barczak (Author)

New
Hardcover
2010
$146.41

Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers.

Synopsis

Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers.

$146.41

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 278
Edition: 1st
Publisher: Gower
Published: 01 Jun 2010
ISBN 10: 0566091674
ISBN 13: 9780566091674

Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

New

$146.41

Synopsis

$146.41

More Information