The Psychology of Marketing

by Gerhard Raab (Author), RiadA.Ajami (Author), Alexander Unger (Author), G . Jason Goddard (Author)

• New

  Hardcover
  2010

  $147.45

  A guide to both the theory and application of psychology to marketing. Drawing on consumer, management, industrial, organizational, and market psychology, it offers an in-depth treatment of theory that embraces: cognition theories; personality, perception and memory; motivation and emotion; and, power, control, and exchange.