Memorable Customer Experiences (Histories of Vision S.)

by Adam Lindgreen (Author), JoëlleVanhamme (Author), M . Beverland (Editor), J.Vanhamme (Editor), Michael B . Beverl (Author)

• New

  Hardcover
  2009

  $93.94

  Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. This work investigates different angles of experiential marketing. It details ways businesses seek to build brands through putting experiential marketing into practice.