Price Management in Financial Services: Smart Strategies for Growth (Ashgate Popular and Folk Music)

by Georg Wuebker (Author), Martin Koderisch (Author), Dirk Schmidt - Gallas (Author), JensBaumgarten (Author)

• New

  Hardcover
  2008

  $142.66

  Shows how to incorporate the modern techniques of value based pricing in both product design and pricing. This book provides an overview of basic pricing techniques and an introduction to strategic pricing issues such as market segmentation, product bundling, multi-channel pricing and non linear pricing.