The Crisis of Food Brands (Food and Agricultural Marketing)

The Crisis of Food Brands (Food and Agricultural Marketing)

by Adam Lindgreen (Author), Martin K . Hingley (Author), JoëlleVanhamme (Author), JoelleVanhamme (Editor)

Synopsis

Food and agribusiness is one of the fastest changing global markets. This title offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about.

$161.43

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 384
Publisher: Gower
Published: 01 May 2009

ISBN 10: 0566088126
ISBN 13: 9780566088124