by PhilJones (Author)
Offers a framework for building a communication plan and information, techniques, tools, tips and exercises that can be applied to explain and deliver a coherent message. This book explores the reasons why an organization's structure, processes and culture may stifle a story and the steps that can be taken to align each of these to the strategy.
Format: Paperback
Pages: 198
Edition: illustrated edition
Publisher: Gower
Published: 28 Feb 2008
ISBN 10: 056608810X
ISBN 13: 9780566088100
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