Gender, Design and Marketing: How Gender Drives Our Perception of Design and Marketing

Gender, Design and Marketing: How Gender Drives Our Perception of Design and Marketing

by Gloria Moss (Author)

Synopsis

Product and service designers place emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. This book guides the reader to an understanding of the way gender influences our visual perception. It explores design, visual aesthetics, language and communication.

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More Information

Format: Hardcover
Pages: 268
Publisher: Gower
Published: 15 May 2009

ISBN 10: 0566087863
ISBN 13: 9780566087868