How to Measure and Manage Your Corporate Reputation

New
Hardcover
2004
$158.62

Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place.

Synopsis

Terry Hannington provides a "blueprint" for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place.

$158.62

Quantity

1 in stock

More Information

Format: Hardcover
Pages: 106
Edition: illustrated edition
Publisher: Gower Publishing Ltd
Published: 28 Jan 2004
ISBN 10: 0566085526
ISBN 13: 9780566085529

How to Measure and Manage Your Corporate Reputation

New

$158.62

Synopsis

$158.62

More Information