Brand Planning for the Pharmaceutical Industry

Used
Hardcover
2004
$7.62

Provides a step-by-step guide to brand planning, focusing solely on the pharmaceutical industry. Shows how branding can be integrated into Shows how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the real world.

Synopsis

Provides a step-by-step guide to brand planning, focusing solely on the pharmaceutical industry. Shows how branding can be integrated into Shows how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the real world.

$7.62

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Temporarily out of stock

More Information

Format: Hardcover
Pages: 160
Edition: illustrated edition
Publisher: Gower Publishing Ltd
Published: 05 Jul 2004
ISBN 10: 0566085208
ISBN 13: 9780566085208

Brand Planning for the Pharmaceutical Industry

Used

$7.62

Synopsis

$7.62

More Information