by StephanA.Butscher (Author)
This step-by-step guide explains customer loyalty clubs and programmes. Placing emphasis on value measurement and selection, the book takes the reader through all the necessary steps to research and launch a programme that helps develop a relationship with customers.
Format: Hardcover
Pages: 222
Edition: 2
Publisher: Routledge
Published: 12 Mar 2002
ISBN 10: 0566084511
ISBN 13: 9780566084515