Awesome Purpose

Awesome Purpose

by NigelMcLennan (Author)

Synopsis

The author explores how a designated goal can be utilized to achieve a business's potential in this strategic book. He investigates the workings of an organization and the relationship between purpose, values, vision, mission, strategy, objectives and tactics in the Corporate Alignment Model (CAM). Taken as a whole, this book provides a step-by-step guide to achieving culture change and alignment through the application of three alternative models - the CAM, the 9R Model and the 6P Model.

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More Information

Format: Hardcover
Pages: 246
Publisher: Gower Publishing Ltd
Published: 01 Mar 1999

ISBN 10: 0566080400
ISBN 13: 9780566080401