Living Tomorrow's Company

by Mark Goyder (Author)

• Used

  Paperback
  1998

  $3.25

  Living tomorrow's company is written for those who care about the success of business - be they entrepreneurs, managers, investors, policymakers, educators or citizens. It is about an inclusive approach which defines success in relation to all the stakeholders involved with a company, including the local community, employees, investors, suppliers, customers and society generally It puts people and all their relationships at the heart of the successful business. this sound deceptively obvious: in practice it is the recipe for a never-ending search for improvement. Mark Goyder, who worked in manufacturing industry for 14 years before creating the Tomorrow's Company inquiry, describes the battle between two views of business - one of which reduces it to a narrow concept of contracts and transactions; the other an inclusive approach which is about inspiring people to produce extraordinary results by concentrating on the human beings whose needs lie behind every business relationship. The book offers action agendas for managers, educators and investors. Itscompelling logic and direct style makes it a stimulating and entertaining answer to the questions What is a company for? and What will a business need to do differently if it is to succeed today and tomorrow?