by NigelMacLennan (Author)
This work tells you how to cultivate a creative state of mind and how to recognize the value of your own ideas. Whether its the search for new products and services or the need to adapt to rapidly changing markets, this book argues that ideas are the lifeblood of every organization.
Format: Paperback
Pages: 160
Edition: New
Publisher: Gower Publishing Ltd
Published: 23 Apr 1998
ISBN 10: 0566080044
ISBN 13: 9780566080043