by WolfgangJ.Koschnick (Author)
This dictionary contains more than 5000 definitions and explanations of the terms used in the fields of marketing and advertising. In cases where a term or definition was originated by, or is otherwise closely linked with, a specific person, the name is given in parenthesis.
Format: Hardcover
Pages: 647
Publisher: Gower Publishing Ltd
Published: 21 Dec 1995
ISBN 10: 0566076128
ISBN 13: 9780566076121