Dictionary of Marketing

Dictionary of Marketing

by WolfgangJ.Koschnick (Author)

Synopsis

This dictionary contains more than 5000 definitions and explanations of the terms used in the fields of marketing and advertising. In cases where a term or definition was originated by, or is otherwise closely linked with, a specific person, the name is given in parenthesis.

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More Information

Format: Hardcover
Pages: 647
Publisher: Gower Publishing Ltd
Published: 21 Dec 1995

ISBN 10: 0566076128
ISBN 13: 9780566076121