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Life's a Pitch: How to Sell Yourself and Your Brilliant Ideas

Life's a Pitch: How to Sell Yourself and Your Brilliant Ideas

by Stephen Bayley (Author), Roger Mavity (Author)

  • New

    Paperback 2017

    $12.77
Synopsis

The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life... So whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.

$12.77

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2 in stock

More Information

Format: Paperback
 Pages: 336
 Edition: 1
 Publisher: Corgi
Published: 21 Sep 2017
ISBN 10: 0552174866
ISBN 13: 9780552174862
Book Overview: How to sell yourself and your brilliant ideas - the classic business book updated

Media Reviews
If only I had read this book at the beginning of my career, where would I be now? -- Sir Terence Conran
This book isn't just about business. It's also about life. That's why you should read it. -- Sir John Hegarty
One of the most honest books I've read in a long, long time. Maybe forever. -- Erik Hansen * tompeters.com *
Crammed with ideas and rich in the kind of quotations that have a way of giving you a jolt up the spine and lodging themselves in your brain. * Time Out *
Author Bio
Stephen Bayley (Author) Nearly forty years ago, Terence Conran plucked Stephen from the obscurity of provincial academe to do his good works. One result was The Boilerhouse Project, promoting design in London's V&A, which became the most successful gallery of the eighties. Another result was the influential Design Museum. Stephen has since become one of the world's best-known commentators on design and popular culture. Intelligence Made Visible, a book he wrote with Terence, has been translated into Estonian, Korean and Mandarin. Terence came to Stephen's wedding and complained about the food. Over the years, they have often fallen out, but always fall back in. Roger Mavity (Author) Roger has been hired by Terence many times, and fired nearly as often. First at the French Gold Abbott ad agency where Roger won the Habitat advertising account; then at two more agencies including Mavity Gilmore, his own business. In 2006 he became Chief Executive of Conran Holdings, Terence's business empire, where he stayed for seven years. When not doing battle with Terence, he has run his own ad agency for ten years, been Chief Executive of Granada Group's technology and leisure divisions for another ten years, and then quit business to work as a writer and photographer.