by SubhashC.Jain (Author)
This book is designed to help develop strategic marketing skills essential for today's global competition. It focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
Format: Hardcover
Pages: 843
Edition: 5th Revised edition
Publisher: South-Western, Division of Thomson Learning
Published: 31 Jul 1996
ISBN 10: 0538852836
ISBN 13: 9780538852838
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