International Marketing Management (The Series in marketing)

by SubhashC.Jain (Author)

• Used

  Hardcover
  1993

  $5.71

  The coverage in this book aims to enable readers to develop skills to make marketing decisions in the global context. In addition, it briefly discusses concepts from other disciplines, such as finance and accounting. Marketing highlights are included throughout the book, showing examples of international marketing in action and designed to expose the reader to practical applications of the theory.

• Used

  Hardcover
  1996

  $5.29

  This text provides coverage of the frameworks of marketing and also examines concepts from other disciplines such as accounting and finance. There is coverage of both Third World and developed countries to give students a more global perspective. This edition contains 22 medium length cases that describe unique decision situations in international marketing. These cases allow students to gain a managerial perspective and also encourage class discussion. This book should be of interest to international marketing courses for undergraduates of marketing and business.