International Dimensions of Marketing

by VernTerpstra (Author)

• Used

  Paperback
  1988

  $6.65

  This useful book identifies the international dimensions of marketing. It provides an overview of the subject, following the same format as basic introductory marketing texts. The discussion is made more concrete and interesting by the inclusion of many company examples in each area of marketing, both successes and failures. This book should be of interest to degree and diploma students on intermediate level courses in marketing and international marketing.