The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

by PaulW.Farris (Editor), Michael J . Moore (Editor)

• New

  Hardcover
  2004

  $136.77

  The contribution of the PIMS project explored in the context of developments in business.

• New

  Paperback
  2009

  $31.53

  The contribution of the PIMS project explored in the context of developments in business.