Consumer Democracy: The Marketing of Politics (Communication, Society and Politics)

Consumer Democracy: The Marketing of Politics (Communication, Society and Politics)

by Margaret Scammell (Author)

Synopsis

This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic.

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More Information

Format: Illustrated
Pages: 240
Edition: Illustrated
Publisher: Cambridge University Press
Published: 10 Feb 2014

ISBN 10: 0521836689
ISBN 13: 9780521836685