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Quantitative Models in Marketing Research

Quantitative Models in Marketing Research

by PhilipHansFranses (Author), RichardPaap (Author)

Synopsis

This 2001 book presents important and practically relevant quantitative models used for marketing research.

$118.16

Quantity

20+ in stock

More Information

Format: Hardcover
 Pages: 220
 Publisher: Cambridge University Press
Published: 09 Aug 2001
ISBN 10: 0521801664
ISBN 13: 9780521801669