Strategic Management of Innovation and Design

Strategic Management of Innovation and Design

by PascalLeMasson (Author), Benoît Weil (Author), Armand Hatchuel (Author)

Synopsis

An exciting textbook that explains principles and techniques that firms can use to ensure continuous and successful innovation.

$178.94

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 486
Edition: 1
Publisher: Cambridge University Press
Published: 09 Sep 2010

ISBN 10: 0521768772
ISBN 13: 9780521768771