Quantitative Models in Marketing Research

Quantitative Models in Marketing Research

by PhilipHansFranses (Author), RichardPaap (Author)

Synopsis

This 2001 book presents important and practically relevant quantitative models used for marketing research.

$34.64

Quantity

10 in stock

More Information

Format: Paperback
Pages: 224
Edition: Reprint
Publisher: Cambridge University Press
Published: 10 Jun 2010

ISBN 10: 0521143659
ISBN 13: 9780521143653