Crafting Strategy: Embodied Metaphors in Practice

Crafting Strategy: Embodied Metaphors in Practice

by Loizos Heracleous (Author), Claus D . Jacobs (Author)

Synopsis

This book presents a theoretically informed approach to creative strategizing based on building metaphorical structures that represent organizations.

$107.82

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 260
Edition: 1
Publisher: Cambridge University Press
Published: 02 Jun 2011

ISBN 10: 0521116554
ISBN 13: 9780521116558