Royal Fever: The British Monarchy in Consumer Culture

by Cele C. Otnes (Author), Pauline Maclaran (Author)

• New

  Paperback
  2015

  $28.97

  Explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. This book focuses on the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture.