Making Chastity Sexy: The Rhetoric of Evangelical Abstinence Campaigns

by Christine Gardner (Author)

• New

  Paperback
  2011

  $29.36

  Looks at the language of the chastity movement and discovers a savvy campaign that uses sex to 'sell' abstinence. Drawing from interviews with evangelical leaders and teenagers, this title examines the strategy to shift from a negative 'just say no' approach to a positive one: 'just say yes' to great sex within marriage.