Flavor of the Month: Why Smart People Fall for Fads

Flavor of the Month: Why Smart People Fall for Fads

by Joel Best (Author)

Synopsis

Explores the range of institutional fads, analyzing the features of our culture that foster them, and identifying the major stages of the fad cycle - emerging, surging, and purging. This book examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.

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More Information

Format: Illustrated
Pages: 224
Edition: Illustrated
Publisher: University of California Press
Published: 07 Apr 2006

ISBN 10: 0520246268
ISBN 13: 9780520246263