by SimonPartner (Author)
Investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. This title states that behind the meteoric rise of Sony, Matsushita, Toshiba, and other electrical goods companies was an explosion of domestic consumer demand that began in the 1950s.
Format: Paperback
Pages: 317
Edition: First Edition - Softcover
Publisher: California University Press
Published: 06 Jan 2000
ISBN 10: 0520219392
ISBN 13: 9780520219397