Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer (Study of the East Asian Institute, Columbia University)

by SimonPartner (Author)

• New

  Paperback
  2000

  $45.14

  Investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. This title states that behind the meteoric rise of Sony, Matsushita, Toshiba, and other electrical goods companies was an explosion of domestic consumer demand that began in the 1950s.