Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer (Study of the East Asian Institute, Columbia University)

Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer (Study of the East Asian Institute, Columbia University)

by SimonPartner (Author)

Synopsis

Investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. This title states that behind the meteoric rise of Sony, Matsushita, Toshiba, and other electrical goods companies was an explosion of domestic consumer demand that began in the 1950s.

$45.80

Quantity

20+ in stock

More Information

Format: Paperback
Pages: 317
Edition: First Edition - Softcover
Publisher: California University Press
Published: 06 Jan 2000

ISBN 10: 0520219392
ISBN 13: 9780520219397