Inside Prime Time

by ToddGitlin (Author)

• New

  Paperback
  2000

  $42.76

  Reveals how prime-time shows get on the air, stay on the air, and are shaped by the political and cultural climate of their times. This book describes the elements of the television order, and argues that the proliferation of cable channels have not fundamentally changed the business mentality.

• New

  Paperback
  1994

  $41.35

  Prime time: those precious few hours every night when the three major television networks garner millions of dollars while tens of millions of Americans tune in. Inside Prime Time is a classic study of the workings of the Hollywood television industry, newly available with an updated introduction. Inside Prime Time takes us behind the scenes to reveal how prime-time shows get on the air, stay on the air, and are shaped by the political and cultural climate of their times. It provides an ethnography of the world of American commercial television, an analysis of that world's unwritten rules, and the most extensive study of the industry ever made.