Advertising the American Dream: Making Way for Modernity, 1920-1940

by Marchand (Author)

New
Paperback
1992
$55.59

Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring consumption ethic.

Synopsis

Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."

$55.59

Quantity

20+ in stock

More Information

Format: Paperback
Pages: 470
Edition: New Ed
Publisher: University of California Press
Published: 01 Jul 1992
ISBN 10: 0520058852
ISBN 13: 9780520058859