by Borries Schwesinger (Author)
Filling in a form may be an everyday experience, yet as an aspect of design that affects all our lives, forms are often overlooked. Order forms, invoices, applications and questionnaires are all standardized ways of requesting or presenting information, designed to focus on the essentials and so make life faster and simpler. But if a form is too complicated, confusing or obscure, it can become a barrier to clear communication, wasting time and money and potentially harming the public's perception of a business or brand. Successful forms do exist - efficient, streamlined and even stylish - but they are a real challenge to create. This unique and invaluable sourcebook shows what good form design can achieve. Packed with practical advice and inspiring ideas, it brings together a comprehensive collection of great designs for both print and digital media, showcasing a range of thoughtful, elegant or witty approaches to form creation and proving that attention to even the smallest design elements can make a big difference to the way that people and organizations interact.
Format: Hardcover
Pages: 324
Publisher: Thames & Hudson
Published: 24 May 2010
ISBN 10: 0500515085
ISBN 13: 9780500515082
Book Overview: 'For the information design junky... this is essential reading. Schwesinger's take on the medium is almost a call-to-arms' Creative Review