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Wally Olins: The Brand Handbook

Wally Olins: The Brand Handbook

by WallyOlins (Author)

  • New

    Hardcover 2008

    $10.25
Synopsis

Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

$10.25

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Quantity

Temporarily out of stock

More Information

Format: Hardcover
 Pages: 112
 Edition: 1
 Publisher: Thames and Hudson Ltd
Published: 02 Jun 2008
ISBN 10: 0500514089
ISBN 13: 9780500514085
Book Overview: Wally Olins sets out the ground rules for branding success in the 21st century

Media Reviews
'Provides insights that books many times its length fail to provide' - Professional Manager
'Anyone wanting to create a brand of their own business should spend time with this book' - Print Business
'A genuinely compelling history of branding' - Sunday Times
Author Bio
Wallace Wally Olins, CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and served as their chairman. Olins advised many of the world's leading organisations on identity, branding, communication and related matters including BT, Renault, Volkswagen, Tata and Lloyds. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.