by WallyOlins (Author)
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.
Format: Hardcover
Pages: 112
Edition: 1
Publisher: Thames and Hudson Ltd
Published: 02 Jun 2008
ISBN 10: 0500514089
ISBN 13: 9780500514085
Book Overview: Wally Olins sets out the ground rules for branding success in the 21st century